How to shop sustainable fashion in 2023

How to shop sustainable fashion in 2023

January 2023. The start of a new year and a great time to set good intentions.

For us, it’s got to be around sustainable fashion.

Make 2023 the year you say “no” to fast fashion

Fashion is one of the most polluting industries, with ‘fast fashion’ (which creates cheap, ‘on-trend’ garments in huge volumes), having an incredibly damaging impact on the environment.

This overconsumption has created a situation where items are bought and typically worn only a handful of times before being discarded, with little thought as to how they were made, where they’ll end up, the conditions of the workforce who produced it, and the ramifications for our planet.

But what can be done about it? We want to empower you to know how to make the right choices when it comes to buying garments and supporting a circular economy where possible.

5 ways to support sustainable fashion

In the words of the great, late, Vivienne Westwood, “Buy less, choose well, make it last.”

  • Create a capsule wardrobe from your current wardrobe
  • Shop your wardrobe, upcycle your clothes, or find second-hand gems
  • Look after your clothes by following the care instructions
  • Repair or recycle worn-out clothes where possible
  • If buying new, check the brand’s sustainability credentials. Do they use organic fibres, commit to lower environmental impact regarding production and waste, and support ethical standards for its workforce?

Copenhagen Fashion Week 2023 has announced the participating brands for its autumn/winter 2023 show, and guess what? They’ve all had to meet 18 minimum sustainability standards to participate.

We’re doing a little happy dance over here. It’s encouraging to see heavyweight organisations lead the fashion industry toward a more sustainable and ethical future.

With the choices we make, however big or small, we believe that together, we can help to minimise our impact on the planet and create a more sustainable fashion future.

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